Growth Marketing Associate

Are you looking to break into a large well-known consumer facing brand?

Do you have experience in Performance Marketing, Analytics, Product or Communications and have been looking for ways to apply your skill set to drive direct business impact?

If so, this role may be for you. Babbel is seeking a performance marketer to join our team as a Growth Marketing Associate in our New York City office.

About Babbel:

At Babbel, we believe that everyone should have the chance to learn a new language. Our products are available worldwide across multiple platforms and support those who take joy in learning outside of work or school. Millions of users are benefiting from 9,000+ hours of language content created by Babbel’s team of in-house language experts. Our professionally-designed courses are available for 14 languages via the Babbel website as well as on mobile devices, podcasts, and in live virtual classes through our new Babbel Live product.

Babbel has been recognized on the GSV EdTech 150 list for multiple years. Since its founding in 2007, the company has grown to become the market leader in app-based and virtual-class language learning. More than 750 team members from 68 countries share in Babbel’s mission to enable everyone to learn a new language. Babbel is headquartered in Berlin and has an office in New York City.

About the role:

Babbel is hiring an Associate to join our Growth Marketing team with a focus on all Digital channels (e.g. Paid Search, Social and Display). In this role, you will be responsible for managing campaigns across all aforementioned channels, leading efforts in ad execution, optimization and end-to-end reporting.  You will also play a key role in developing and managing an ongoing testing roadmap, and will partner closely with counterparts across Creative, Product, and Analytics along the way.

This role is an exciting opportunity to leverage a broad range of paid media channels to reach people interested in pursuing their language learning journey. The right candidate is an ambitious self-starter, extremely team-oriented and has a passion for digital marketing.


  • Execute performance marketing strategies to acquire new customers across paid search, paid social, and display channels.
  • Lead all ad trafficking efforts and support weekly channel optimizations and budget allocation
  • Compile ongoing performance reporting across all channels and develop data-driven insights
  • Partner with channel managers to develop and maintain roadmap of ongoing experiments
  • Assist in developing and maintaining creative and content calendar
  • Create relationships with platform reps, third party agencies, ad networks, other service providers and vendors
  • Provide project management support to ensure deadlines are met
  • Stay up-to-date on best practices for current acquisition channels and proactively recommend new tactics based on industry trends

Key Job Requirements Are

  • Familiar with paid marketing campaigns for customer acquisition.  Prior experience directly managing campaigns is a huge plus.
  • Experience analyzing large volumes of data
  • Proficiency in Microsoft Excel / Google Sheets (pivot tables, VLOOKUPs), Tableau, Google Analytics, PowerPoint / Google Slides, and project management tools.
  • Must be detail oriented, organized and an efficient time manager, with a proven track record of project managing multiple projects at the same time
  • Highly adaptable and comfortable working in a fast-paced, ever-changing environment.
  • Excellent at managing multiple projects at once and executing quickly.
  • A go-getter with excellent communication skills and an entrepreneurial mindset.
  • Extremely organized and detail-oriented.
  • Collaborative, but also comfortable working independently.


  • Working at an international start-up with a strong sense of mission
  • Bonus eligible and generous 401K matching
  • Responsibility from day one; you can make an impact!
  • Strong skill and career development, frequently working closely with the SVP, CEO and other managers
  • 20 PTO days every year with additional tenure-based days after 2 years
  • Flexible and hybrid work environment  

Salary Range: $50,000/yr - $75,000/yr, bonus eligible and generous 401K matching

Babbel is an equal opportunity employer committed to diversity and inclusion.

  • A “learning company” culture including personalized learning opportunities ranging from lunch & learns to classes, conferences, networking groups, and more
  • Every employee has an impact – we do things that matter, and our work helps transforms millions of lives
  • Diversity isn’t just part of the Babbel mindset – it’s a strategic advantage
  • 3 weeks vacation + 2 weeks of company holidays
  • Generous 401k match
  • Excellent medical, dental, and vision insurance; FSA and commuter benefits
  • 12 weeks paid parental leave + 8 weeks flexible return schedule
  • Citibike subscription
  • Stocked kitchen and happy hours
  • On-site gym, bicycle room, and roof-deck
  • Office close to Grand Central Terminal and most major subway lines

The Babbel Story

In 2007 we didn't enter the online language learning market -- we started it.

Since then, one challenge drives us: Everyone learning languages. Why? Because we understand the power of language. How it builds confidence, connects people, solves real-life problems, and opens doors.

From the humble beginning of four entrepreneurs working on a side hustle, we made Babbel into the world’s top-grossing language-learning app with millions of paying subscribers. Fast Company awarded us “The world’s most innovative education company.”

Being first was just the beginning. Today, we’re not only a part of the online language learning market - we lead it. Join us and help us stay there.